Strategic Communication

If your message still isn’t landing, externally or internally, this is your next move.

At ITBOM LLC, we can help with media training, internal and external messaging, and crisis communication management:

  • External visibility: public speaking, high-stakes interviews, controversial topics, reputation risk.

  • Internal clarity: structural communication blockages, leadership misalignment, team-level dysfunction, trust erosion.

You’ve heard national and local speakers mimicking that sing-song delivery. It's polished, yes—but it often sounds more performed than real, triggering an audio version of the uncanny valley that opens a gap between the speech and its message, and between the speaker and their authenticity.

With Presence, Not Performance™, you get:

  • Communication grounded in authenticity, not polish.

  • Strategies that work under pressure—from media appearances to internal org crises.

  • Coaching from someone who’s been both the interviewer and the story, the executive and the critic.

🟣 You don’t need more scripts.
🟣 You need strategy, structure, and presence.

Shari Dunn brings something few others do—the intersection of media, law, messaging strategy, and executive presence.

See how to get your key points out, naturally.

As a former journalist, Shari Dunn brings a rare and invaluable perspective to media training and communication coaching, training, and support.

She brings multi-layered experience, having been both the interviewer and the interviewee, shaping the story and being asked to defend it. 

Drawing on her dual background as a national television journalist and a trained attorney to prepare leaders for high-stakes messaging moments—whether facing public scrutiny, navigating internal misalignment, or stepping onto a national stage. 

She has also spent more than a decade as a keynote speaker, delivering talks nationwide with a presence and authenticity that set her apart from traditional media coaches. Her proprietary Presence, Not Performance™ methodology moves clients beyond performative delivery into real-time resonance and clarity. 

Shari is a published author with Harper Collins and a contributor featured in TIME, Fast Company, Bloomberg, and the Wall Street Journal. This means Shari understands how to capture the media and create a compelling message.

Shari works with Fortune 100 companies, national nonprofits, and public agencies—not just to improve what leaders say, but to strengthen how they lead through communication.

What We Do

  • Media Coaching & Messaging Strategy

    Be ready when the mic turns on. You need more than talking points when the spotlight is on—whether it's a live interview, internal crisis response, or public scrutiny. You need grounded, credible, and high-impact communication. That’s what ITBOM LLC delivers. What You’ll Gain: Real-world media simulation and message rehearsal. Talking points that balance clarity, credibility, and values. Coaching on body language, tone, and vocal presence. Crisis communication readiness and reputational risk guidance. Strategies for cross-platform delivery—TV, print, livestream, and internal comms.

  • Rapid Response Strategy & Reputational Risk Management

    What We Offer: When a crisis breaks, the clock starts. You need to respond fast, with language that is legally sound, emotionally intelligent, and aligned across stakeholders. We help leaders shape the narrative, protect trust, and lead forward. Why ITBOM is Built for This: Trained attorney with liability awareness and issue-spotting precision. Journalist's instinct for narrative and public framing. Messaging expert with tools still in use two decades later. Trusted by executives under pressure to get it right—fast. What You Get: Strategy delivery within 24–48 hours of a high-stakes incident. Public, employee, and stakeholder statement drafting. Internal alignment: boards, comms, leadership. Long-game messaging for recovery and repositioning.

  • Internal Communication Diagnostics & Structural Repair

    What We Offer: When your organization has tried everything and communication is still breaking down, it's time to go deeper. We assess the true root causes: misalignment, silence, structural gaps, or cultural disconnect. Then we give you a clear path forward, grounded in systems, not sentiment. Solutions We Provide: Organizational communication audits. Stakeholder interviews and synthesis reports. Reset plans that match voice to values. Leadership coaching through real-time tensions and turning points.

Presence, Not Performance™

You’ve heard speakers fall into the sing-song style rhythm. It’s polished—but distant. Our Presence, Not Performance™ method helps leaders communicate with power, humanity, and clarity. It’s the difference between performing a message and delivering one that lands.

  • A proprietary method built on hyper-naturalism, not mimicry.

  • Specializing in helping clients sound like themselves—but stronger.

  • 1:1 executive coaching tailored to your voice and audience.